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There are two big HR problems in the world today: turnover and engagement. Turnover costs time, money and effort to deal with lost employees. Engagement problems can also cost time, money and effort in lost goodwill with customers and with growing turnover among workers. This webinar will review common issues in engagement and then will move beyond that to describe "next generation employee engagement."


  • Defining employee engagement
  • Explaining why employee engagement is important
  • Providing facts and figures about employee engagement
  • Reviewing models that describe employee engagement and how to improve it
  • Summarizing new thinking on employee engagement and how to implement new action strategies to improve employee engagement

Engaged employees are more productive, less likely to have accidents, less likely to be tardy or absent, and most likely to demonstrate peak productivity and job performance.
Actively disengaged employees can sabotage their employers from within and can destroy the organization’s brand name and employment brand. Hear how damaging disengaged employees can be in this webinar and hear what should be done to actively engage employees in this webinar.


  • Operating/line Managers and Supervisors
  • HR Managers and Practitioners

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow is President of Rothwell & Associates, Inc. He has worked in HR for more than 40 years and has also worked as a consultant for more than 50 multinational corporations--including Motorola China, General Motors, Ford, and many others. In 2012 he earned ASTD’s prestigious Distinguished Contribution to Workplace Learning and Performance Award, and in 2013 ASTD honored him by naming him as a Certified Professional in Learning and Performance (CPLP) Fellow. (ASTD is now called ATD.) In 2014 he was given the Asia-Pacific International Personality Brandlaureate Award.

He has authored, coauthored, edited or coedited 115 books since 1987. His recent books since 2017 include Virtual Coaching to Improve Group Relationships: Process Consultation Reimagined (Routledge, 2021), The Essential Human Resource Guide for Small Business and Start Ups (Society for Human Resource Management, 2020); Increasing Learning and Development’s Impact Through Accreditation (Palgrave, 2020); Workforce Development: Guidelines for Community College Professionals, 2nd ed. (Rowman-Littlefield, 2020); Human Performance Improvement: Building Practitioner Performance, 3rd ed. (Routledge, 2018);  Innovation Leadership (Routledge, 2018), Evaluating Organization Development: How to Ensure and Sustain the Successful Transformation (CRC Press, 2017), Marketing Organization Development Consulting: A How-To Guide for OD Consultants (CRC Press, 2017), Assessment and Diagnosis for Organization Development: Powerful Tools and Perspectives for the OD practitioner (CRC Press, 2017). He also authored such books as The Leader’s Daily Role in Talent Management (2015), Effective Succession Planning, 5th ed. (2015), and Becoming an Effective Mentoring Leader (2013).

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