How to Put Your Best Foot Forward Virtually

Why do we care and why do we share? Two questions Adam sheds light on in this award-winning talk that examines the ways in which we can make the most of our time online.

With half a billion tweets published every single day, honing your communication skills has never been more important. With millennials and Gen Zers prioritizing authentic interactions more than ever, it’s no longer enough to be a part of the conversation.

• Understand how communication changes from generation to generation
• Harness the power of the value-driven engagement formula used by influencers in virtually every major online community
• Leave with actionable takeaways for newcomers and community managers alike to grow meaningful influence with every interaction
• Take in the digital landscape as of 2023 to capitalize on emerging platforms and avoid declining sites and platforms
• Target customers through the practice of social listening online to determine trends, and key queries and better understand your audience demographics
• Learn the “anatomy of a good post” to heighten the likelihood of quality engagement, regardless of the platform you choose to post on

• Digital transformation – how the digital landscape has evolved in 2023
• Disruption – how you can harness the power of many voices to trump the impact of established brands and influencers
• Innovation – understand the latest trends emerging in 2023 to make the most of your online marketing strategy
• Marketing – learn why immediacy and free-to-play are no longer core tactics of a solid social media strategy, and what they have been replaced by
• Personal Branding – harness the individual accounts of your company’s leadership to drive lower-funnel engagement and more sales than your corporate accounts
• Networking – expand your brand’s discoverability through quality content and engagement

Based on accurate data from real-life case studies on brands and individuals who have moved the needle online to establish themselves and drive purchase decisions, Adam guides you through the do’s and don’ts of online interaction. Every company is going to have an opportunity to be memorable – but will it be for the right reasons?

• Small business owners
• Marketing or Brand departments
• Senior leaders pivoting career paths
• New graduates
• Students looking to get a full-time job

Adam Rodricks is an international award-winning social media strategist and speaker who has transformed "word of mouth" into a world of mouth for Fortune 500 companies. His first book, Trigger Fingers: Personal Branding through Storytelling skyrocketed to the top of the charts, becoming a #1 best-seller in Canada in the categories of Direct Marketing, Public Relations, and Business.

In 2022, the Speakers Bureau of Canada named Adam "Canada's Top Social Media Strategist" and the University of Toronto honored Adam with their inaugural Young Alumni Award for Outstanding Achievement, for his contributions to the field of Digital Marketing as a practitioner, author, and public speaker.

Adam released his first TEDxTalk "How to Build Trust Online" in 2023 and became an overnight success, amassing over 100,000 views in the first 29 days his talk became available.

His work as a social media influencer has been featured on CBC, CTV, Yahoo, BNN, Staples Tech TV, Nintendo.ca,