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This webinar will look at the value HR brings to the organization and ways to transform HR to become a critical part of the business.
Participants will come away with many action items to enhance their perception and contribution to the organization.


  • Traditional HR Roles
  • HR Administrivia
  • Compliance Issues and Your Culture
  • Breaking the Reputation of the Department of NO and a Necessary Evil
  • Trends Affecting the Workplace in 2022
  • HR Competencies
  • How is the Success of Human Resources Measured?
  • Talent Management
  • Keeper of the Culture
  • Organizational Development
  • Change Management
  • Call to Action

The best way to progress in your human resources career is to add value to the organization. Human Resources professionals must know the business. Knowing the goals and objectives of the total organization and those of each function in the organization and assisting in overcoming the barriers managers have in achieving their goals is a great way to add that value. HR Professionals must understand financial statements, marketing plans, operational objectives, and how financial results affect plans. HR professionals must tread a fine line by being approachable and empathetic, yet assertive without being aggressive.

In this webinar, participants will learn ways to become strategic business partners and advance in their human resources careers.


  • Human Resources Professionals
  • Business Owners
  • Anyone who Manages or Supervises others

Bob McKenzie brings over 40 years of extensive human resources management experience to the table. With a rich background spanning various industries in both the private sector, public sector, and nonprofit organizations, Bob has honed his expertise in all facets of HR practices.

His insights and expertise have been recognized in numerous Human Resources trade publications, including HR.com, HR Magazine, HR Florida Review, Vault.com, BNA, the Institute of Management and Administration, and the Business Journals. As a sought-after speaker, Bob has graced several conferences and led engaging audio and web-based seminars.

Bob holds a Bachelor of Science in Commerce Degree with double majors in Industrial Relations and Organizational Behavior from Rider University. Currently residing in Brunswick, GA, Bob continues to be a driving force in the HR industry, offering valuable insights and solutions to organizations worldwide.

View all trainings by this speaker

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