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COVID-19 has caused us to re-imagine Finance & Accounting which has created new and expanded roles for Controllers, CFO, and other key financial professionals. Lessons must be learned from the COVID-19  experience and new norms created which will include becoming strategic partners, re-imagining finance & accounting, use of advanced technology, focusing decision-making on relevant data not outdated assumptions, automation of cash flow & related presentation of financial information of stakeholders.

A survival mentality during COVID-19 created new norms which will continue in a post-COVID-19 business environment. The key to the future of finance is having the right people, processes, technology, and systems and as keeping cash flow afloat.


This webinar teaches you how to be an effective Controller/CFO in future times by:
 

  • Analysis of information
  • Communications ability
  • Company & industry knowledge
  • Leadership Skills
  • Cost-effective services
  • Technical knowledge

New Future-Oriented Controller/CFO Focus:

  • Relationship
  • Leadership
  • Present/Future

Expanded Role in the Future Of Finance:

  • Planning
  • Organizing
  • Directing
  • Measuring
  • Financial Analysis
  • Process Analysis

Re-Imaging Finance & Accounting:

  • Don’t think outside the box
  • Create a new box from lessons learned
  • Focus on these key areas
    • Organization
    • Processes
    • Procedures
    • Controls  
  • Create s new norm
  • Enhance productivity & profits
  • How to envision a spend management strategy
  • How to control costs & Cash in real-time

Use Rolling Forecasts to:

  • Focus on future key business drivers
  • Use “what if” analysis to add/drop forecasts over a consistent period
  • Running a company with and not by the numbers 
  • Creating cash flow statements in real-time
  • Creating working capital in real time
  • Providing the correct data to stakeholders
  • The essence of effective financial communications

You should attend this webinar to understand:

  • Evolving Role of the Controller/CFO
  • Re-Imagining Finance & Accounting
  • Managing Inflation & Cash Flow
  • Using Unique KPIs to Measure Performance
  • Providing the Right Data to Stakeholders

  • All Financial Stakeholders interested in the future of finance

Carl Young is an Author, Speaker, Trainer, Consultant, and Coach. He holds a MBA and completed graduate studies in Accounting and Taxation. He is a former CFO of a 275M, high growth technology based company. He has over 25 years of senior level business management experience. In addition, he has over 25 years of training experience in finance, accounting and business management. Former CEO of his own small parts manufacturing company as well as former Senior Financial Associate of major consulting firm. Carl is a member of the following organizations: American Society of Corporate Controllers, Council of Experts (investment firm Gersen & Lehrman), Society of Industry Leaders (sponsored by Standard & Poors), and the National Association of Accountants. An engaging and entertaining speaker and trainer who draws from his experience as a former CFO to make relevant teaching points. Sessions are rich in content, lively, full of energy and include plenty of audience interaction. He has branded himself as Mr. Simplicity! His goal is to make finance and accounting relevant to non-financial professionals using tools and techniques that are simple to understand and apply.
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