Your Organizations Culture: If You Dont Get It Right,Nothing Else Matter

Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures. Unfortunately, culture is often misunderstood and discounted as a touchy-feely, rather than a bottom line, a business component. That’s not the case.

As Peter Drucker, the founder of modern management said, “Culture eats strategy for lunch.” Culture is one of the most critical business drivers that has to be intentionally set and periodically adjusted to push for long-term, sustainable success. It's not good enough to have an amazing product and a healthy bank balance. The workplace culture can enable a company's success or be the key to its undoing.

What about your company’s culture? Does it inspire and engage or get in your people’s way, slowing and wearing them down? Is it driven by top-down directives or cross-department collaboration? What stories do your people and your customers tell about you? This webinar will show how you can get a good read on the health of your culture.

This webinar will help you understand the power of culture, how it enhances or details change, and what you can do to make culture change work for you.

• Learn why Peter Drucker says: “Culture eats strategy for lunch.”.
• Discover why culture is like an iceberg: What’s above and below the waterline.
• Identify and analyze the six critical elements of culture in every business or organization.
• Review twelve daily ways influential leaders can communicate and reinforce company culture.
• Plan specific actions you will take to lead or influence changes in your organization's culture.
• Use a three-step process to pinpoint what drives the culture of your team, department, or company.
• Understanding what successful leaders know and do helps them avoid cultural traps and misfires.

Corporate culture is a hot topic among businesses that want to attract the best talent, translate their values into their products and services, and show customers what they're all about. There are significant benefits that come from a vibrant and impactful culture. They are:

• Focus and Spirit: Aligns the entire company toward achieving its vision, mission, and goals 
• Engagement: Builds higher employee motivation, productivity, and innovative problem solving
• Cohesion: Builds consistency and coordination among the company’s various departments and divisions

Also, culture often becomes the focus of attention during organizational change. Mergers and acquisitions, new systems implementations, and elaborate initiatives typically fail because organizations become caught in the so-called "jaws of culture” - when the existing culture becomes inappropriate and hinders rather than supports progress.

• CEOs
• COOs
• VP of Human Resources
• Vice presidents of marketing
• Vice-presidents of finance
• Chief learning officer
• Directors, project managers, and operation managers
• Managers and supervisors
• Team leaders
• Human Resources professionals
• Business unit managers
• Boards of directors
• Senior Management teams and executive teams

Marcia Zidle, the Smart Moves Coach, is a board-certified executive and career coach, business management consultant, and keynote speaker, with over 25 years of management, business consulting, and international experience in a variety of industries including health care, financial services, oil and gas, manufacturing, insurance, pharmaceuticals, hospitality, government and nonprofits.

 She has expertise in strategy and alignment; executive and team leadership development; social and emotional intelligence; employee engagement and innovation; career and organization change management; employee relations and talent management.
 
Marcia has been selected as one of LinkedIn Profinder’s top coaches for the past 7 years. Check out the 200 + LinkedIn articles she’s authored on Leadership, Management, and Human Resources topics that have facilitated organizations to leverage their leadership and human capital assets generating greater effectiveness and profitability.

Marcia’s claim to fame is as a world traveler having a multi-cultural spirit and perspective. She has lived as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie". She’s traveled to over 30 countries throughout Europe, Middle East, Far East, and the South Pacific.