AI Across the Business: Practical Use Cases for Founders and Leaders
Duration: 60 Minutes
This session will explore how AI can be practically and strategically embedded across the business, not just in theory, but in execution. It’s designed for non-technical founders and business leaders who want to harness AI as a growth enabler, not just a buzzword.
We’ll begin by demystifying how AI tools work at a practical level, highlighting how platforms like ChatGPT, Gemini, and Claude can become reliable co-pilots across your operations. From marketing content and CRM workflows to investor briefings and internal processes, we’ll show you how AI can cut down admin time, improve decision-making, and unlock creative potential.
We’ll also look at how to guide your team to use AI safely and strategically by aligning tools with your values, brand voice, and business needs. You’ll get insight into what good prompting looks like, how to structure knowledge sharing, and where AI fits (and doesn’t fit) in your workflow.
Finally, we’ll share case studies and frameworks from real startups and scaleups successfully using AI and walk through how you can pilot these approaches in your business from tomorrow.
This is not a technical deep dive. It’s a strategic and operational guide to making AI work for you
- What AI tools can (and can’t) do for business leaders
- Practical use cases in marketing, ops, sales, and decision-making
- How to train your team to use AI safely and consistently
- Prompting frameworks for getting the most from tools like ChatGPT
- How to set up your business to scale AI adoption
- Case studies and early-stage frameworks from other founders
AI isn’t just hype. It’s here and it’s already changing how businesses operate. But for many founders and business leaders, the gap between knowing AI is important and actually using it effectively remains huge.
If you're unsure how to use AI in a way that goes beyond just writing emails or blog posts, this session is for you. We’ll cut through the noise and show you real use cases across marketing, product, operations, customer success, and even leadership decision-making. You’ll walk away with clarity on how AI tools can boost your team’s productivity, reduce cost, and free you up to focus on what matters most.
Don’t let fear of falling behind or confusion over where to start keep your company from leveraging one of the most transformative technologies of our time.
- Founders
- CEOs and COOs
- Heads of Marketing / Growth
- Heads of Operations
- Innovation Leads
- Strategic Advisors / Board Members
Kathryn is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe.
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